The following quote is the 3rd paragraph in this bill's Legislative Counsel's Digest.

"This bill would prohibit a person doing business in California who is performing, has performed, or intends to perform a pregnancy-related service from advertising using a false or misleading statement related to the person’s provision, or lack of provision, of abortion. The bill would make a violation of that prohibition an unfair business practice, and would authorize the Attorney General, a district attorney, or a city attorney to file for injunctive relief or seek a civil penalty, as specified. The bill would also authorize a private right of action seeking injunctive relief, a monetary penalty of at least $1,000, and reasonable attorney’s fees."

This is similar to California legislation, AB 775 Reproductive FACT Act 2015, that the Supreme Court blocked in June 2018.

Comments: So if a pro-life crisis pregnancy center is forced to tell clients about abortion options, should an abortion facility such as Planned Parenthood's be forced to tell their clients about pro-life options?

The abortion question has always been, "When does a child's rights begin?"

Pro-life individuals, such as those who work at a crisis pregnancy center, believe that a pre-born child's journey through childhood and into adulthood begins at conception and their rights, including the right to life, also begin at conception. Should pro-life crisis pregnancy workers who are there to protect life, be forced to tell pregnant clients about options to kill their pre-born child? Of course not.

Contact the bill's author: